Wendy Smith

Creative Director

A native Texan, Wendy is a storyteller, strategist and designer who deals in words and pictures. She followed an atypical path to working in architecture and interiors. First, she taught high school English and learned how to listen. Then she studied design at California College of the Arts and learned how to see. This background gave her a foundational orientation toward empathizing with others and considering the world as they experience it. Prior to joining the firm, she spent over ten years at San Francisco and New York-based brand agencies, and was the principal of her own consultancy, Smith Brand.

Wendy Smith

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